LOUISVILLE, Ky. – Locally owned and operated BodyRx has entered a two-year partnership with the Louisville Cardinals as announced today by Louisville Sports Properties the multimedia rights partner of UofL Athletics. This marks a first in this sponsorship category as BodyRx becomes the first "Medi Spa" to partner with the Cardinals.
"As long time Louisville Cardinal fans ourselves, we couldn't be more excited about this partnership with the University and look forward to seeing lots of U of L red in our spa," said Physician and Co-Owner Dr. Sarita Nair. "We want to let Cardinals' fans know that we are a strong presence in the aesthetic community and would love the opportunity to provide them with the BodyRx experience. GO CARDS!"
As a U of L Athletics' corporate partner, BodyRx will receive numerous benefits during football and men's and women's basketball seasons including in-game promotions for fan engagement. The brand will garner exposure through in-venue digital signage, social media, use of logo and visibility at games. BodyRx also will co-sponsor the Women's Tip Off Luncheon on October 14.
In honor of its third year operating in Louisville's south end, BodyRx is hosting an open house on Tuesday, Sept. 15 from 3 – 7 p.m. for the community to learn more about the medical spa's prescription-grade skin care, advanced technology, quality aesthetic services and cutting-edge techniques. Cardinal fans visiting the open house will want to take advantage of the opportunity to win game tickets, autographed footballs and basketballs." Additionally, complimentary consultations and special pricing on select services will be available during the event, as well as hors d'oeuvres and refreshments.
"We're excited to bring BodyRx into our family of local businesses who support our UofL Athletic Program," said John Penny (GM of Louisville Sports Properties). "We are grateful for the marketing investment they're making with UofL Athletics and know our fans will enjoy their quality spa, personal attention and excellence overall. Not to mention, they're already loyal U of L fans!"
Dr. Suresh Nair added, "We have strong ties to our community and saw a need for our patrons here in the Pleasure Ridge Park area and those surrounding it. Our clients come from all over greater Louisville from Elizabethtown, Southern Indiana and Prospect because they value the personal attention and the quality of our services. Of course we're big fans already, so the chance to partner with the Louisville Cardinals made perfect sense for us."
Louisville Sports Properties, securing the BodyRx partnership on behalf of U of L Athletics, is a property of Learfield Sports. Learfield manages multimedia rights and sponsorship for more than 100 collegiate properties. In its four decades, the company has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics and it titles the Learfield Sports Directors' Cup with award co-founders NACDA and USA Today. For more information about its history, collegiate portfolio, owned and operated businesses and job opportunities, visit www.learfieldsports.com.
Link Reference: http://gocards.com/news/2015/9/8/athletics_0908151625.aspx?path=athletics